Ready or not, Google has launched a new program that is sure to become the way of the future.

As consumer’s, we’ve become familiar with utilizing rating services to advise our purchasing decisions. From expensive overhauls like a kitchen remodel to small choices such as where to purchase the best cup of coffee, many of us are familiar with using services similar to Angie’s List, Thumbtack, or Yelp.

Since the launch of its prototype in 2015, it’s now pretty apparent that utilizing Google Home Services is rapidly becoming the way of the future for consumers and business owners alike.

What Google Home Services Offers

Google initially began testing its home services tool in San Francisco, but then launched it into a few other large markets like Seattle, San Diego, and Phoenix. The Google Home Services program has worked its way over to the East Coast of the United States now, so it’s safe to say that it’s only a matter of time until this feature is commonly used all throughout the country.

Right now, Google Home Services is set up to become a one-stop-shop for consumers who are looking to obtain information regarding local service providers—such as, plumbers, electricians, locksmiths, and house cleaners.

When a consumer types a phrase into the Google search engine, for example, “electricians in Baltimore,” Google Home Services ads will pop up at the top of the screen featuring the contact information and review scores of the type service providers in the local area.

One of the primary goals of Google Home Services is to simplify the customer shopping experience. Once a user has clicked on a particular service provider, the user gets directed to a page featuring detailed reviews, qualifications, and specific services provided by the business that they have selected.

Aside from quickly obtaining the service provider contact information, the consumer also has access to a link that will provide them with an option to swiftly schedule an online in-home estimate based off of the services they wish to have performed in their home.

The in-home estimate tool will ask the user to put in their zip code, and then populates a calendar list of possible dates and times that they can choose from to request an appointment.

After entering in primary contact information—name, address, and phone number—the appointment request is forwarded to the business so that further details can be worked out.

Google Home Services provides the opportunity to quickly generate leads for local businesses and also creates an easy and efficient way for consumers to find and schedule the services they are looking to obtain.

Reviews are Important

Google has announced that they are integrating reputation assessments into the search criteria utilized in Google Home Services. The goal of the assessments is to provide consumers with high-quality, trusted professionals who have an excellent reputation for providing exceptional service throughout their communities.

For business owners looking to figure out how to be at the top of the search list for Google Home Services, the key-driving factor behind everything relies heavily on user reviews. Google uses analytics based on of reviews to decide the order that they are going to display service providers to customers.

It is becoming increasingly important for businesses to encourage their loyal customers to give them positive praise online.

Businesses that have a significant number of positive reviews are sure to enjoy Google Home Services because they will get lead referrals at a price that may be considerably less than what they were paying for previous advertisements.

Consumers also greatly benefit from the high reliability of reviews because it streamlines the process of finding a quality business without having to search through tons of potential options.

Some service providers have expressed concerns in regards to how they can successfully differentiate themselves from their competition because the information provided to consumers through Google Home Services is rather simplistic.

For example, if two companies have 5-star reviews and are certified to be licensed, the deciding factor for consumers may just come down to who has the lower price. In reality, the two companies the user is researching could have a great deal of difference in regards to specializations and abilities, but the customer may never discover this because he or she doesn’t need to dig any deeper than just clicking on the ad that pops up through Google Home Services.

Behind the Scenes 

It’s worthwhile to note that Google ultimately plays the role of a gatekeeper as the popularity of Google Home Services rises. Google is continually working behind the scenes to track what users are clicking on, and even monitors contact between a customer and service provider.

When a potential consumer sees a business contact information, the phone number that shows up in the search results is a number that has been automatically generated by Google so that they can track what contact happens between a customer and provider.

When a potential client reaches out to business, a Google-forwarded number is displayed, and the company can use that number to contact the client moving forward.

To increase search engine visibility, Google tracks communication, so it’s crucial to use the Google-forwarded number. This may seem a little ridiculous, but if a business tries to outsmart this system, it will ultimately have an adverse effect on their search display results.

Google Guarantee

A key feature of search results conducted through Google Home Services is the Google Guarantee. Consumers can easily spot this guarantee by merely searching for a green check mark located next to the name of a service provider.

In order to become a guaranteed provider, businesses must pass a background check and have verified insurance and licensing. When customers book a local guaranteed provider through Google Home Services, Google protects them.

If a customer has had work done that does not meet their standards, the Google Guarantee covers the cost of the initial service, up to a lifetime cap of $2,000. Consumers must file their claims within 30 days of the service completion date.

Google Home Support Integration

The further development of Google Home Services is probably going to be attractive to consumers who are already familiar with what Google Home Support offers.

An example of what services are available from Google Home includes capabilities for streaming services, task management services, and photo storage through their smart home devices. Google is quickly on its way to becoming a one-stop shop for virtually anything users could desire or want out of technology.

The integration of Google services means that users who are familiar with using their Google Home Mini to say, “okay Google, play Spotify,” will now be using the same voice technology to effortlessly find out information on local plumbers and electricians.


Like it or love it, it seems that Google Home Services is here to stay. Businesses are going to have to adapt to spending a decent chunk of time, money, and effort into advertising through the Google platform. Likewise, consumers should get familiar with seeing ads for local business display at the top of their search whenever they are trying to dig up information about local service providers.

As the company dives into the world of home services, Google is striving to make itself the prominent third-party middleman between consumers and local business. With a dominant force as massive as Google, the organization is likely to succeed in its mission, and using Google Home Services is expected to become the most popular way to track down the household services that we need.